I’ll admit that I’m biased, but I believe that SEO is a good strategy for any business.
Almost any company in the world can benefit from optimizing their website. And online assets for search engine visibility, and to a significant and cost-effective degree.
Still, I’d be lying if I said SEO was the same for every business.
Because of their competitive positions, key demographics, or propensity to influence consumer searches. Some industries simply have more to gain from SEO than others.
The following businesses have the most to gain from SEO and link building. And the most to lose if they ignore it.
New and Small Businesses
There are two types of SEO: startup SEO and small business SEO.
Depending on the intended audience, this can be two very different things. SEO, on the other hand, can benefit both.
Both typically have low brand awareness, limited resources and revenue. And occupy a niche with a small target demographic (unless the startup is venture backed and targeting a huge addressable market).
Why is SEO so important for startups and small businesses?
It doesn’t require a large initial investment and is one of the most cost-effective marketing tactics available, particularly for local SEO. This reduces the strain on your budget while also allowing you to scale, which is very vital for growing firms.
Small businesses can potentially gain an advantage over larger competitors by focusing on smaller areas within their shared demography.
However, while both of these categories can profit from SEO. It does not follow that SEO will be easy for them.
They may have a long way to go to catch up with competitors.
Software as a Service (SaaS) and Online Services Companies
Software-as-a-service (SaaS) companies have increased in popularity in recent years due to their profitable. And scalable business strategy, not to mention their exclusivity to the digital sphere.
Traditional advertising will do absolutely nothing for you early on, therefore SEO is critical.
You need people to visit your website and try your product, which means you need a steady inflow of web users.
Furthermore, your software most likely solves a problem for users, and what do users do these days when they encounter problems?
Specialized Businesses
The term “niche” is fairly ambiguous in this context, but I’m referring to any company—large or small, national or local—that performs a highly specialized function or otherwise caters to a highly narrow target group.
Because they have automatically removed the competition, these businesses have a significant advantage in the SEO industry.
You’ll have a smaller overall possible audience and lower inbound traffic counts, but your audience’s relevancy will be considerably higher (and you’ll have far more competitive keyword options).
Use your best judgment here and inquire whether there are any other businesses that target who/what you do.
Locally Exclusive Businesses
Local search engine optimization uses a different algorithm than national SEO.
If you conduct a local search (using geographic-specific keywords or enabling location awareness on your mobile device), you’ll notice three entries above the “usual” organic search results.
As you can expect, having three slots available provides you some great strategic options.
If you can make your site relevant enough to land one of these places, you’ll gain significant visibility without having to compete with national players.
This is appropriate for businesses that just serve the local population.
Medical Professionals, such as doctors and dentists
Medical professions, such as general practitioners, specialists, doctors, dentists, and physical therapists, benefit in ways that other businesses do not.
They specialize in a certain field (for the most part), decreasing competition and delivering keyword chances right away.
They operate on a local level, providing them an even stronger competitive advantage in the market.
Most people look for a provider while they are suffering symptoms or pain, making search one of the most effective ways to connect you with your target audience.
Fortunately, the majority of these specialists are also “local only,” providing them an additional edge in targeting local searches for their specific specialization.
