We are frequently asked if there is an appropriate length for website content. “Absolutely not,” is my honest response.
A frequently asked question is how to write content for a website. So, you’re not alone if you’re seeking for advice on this subject.
While I don’t encourage going on and on like the Great American Novel. There is no universally accepted best practice for website page length. Every website, company, and online page is distinct. Depending on the topic’s difficulty and aims. The general rule of thumb for content length and density fluctuates widely. From a minimum of 200 to a maximum of 1,000 words per page.
The primary purpose of website content is to convey your information effectively and entice your reader to take action while being brief. Remember, no matter how many rules and formulae you follow. You only have a few seconds to catch someone’s attention and sell your concept.
Whether you’re developing content for your website in-house or employing a web content writer. There are a few things you should think about before you start writing. Length is one of them.
7 essential hints for calculating website content length
Be useful and relevant
The key to great website copy is relevant content. Write for humans, not search engines. You are not marketing to search engines; you are selling to humans. Be fascinating, solve an issue, and give a solution.
Maintain your attention
Concentrate on one subject, service, or product offering on each page. Trying to squeeze too many concepts on one page will confuse and distract readers.
Be succinct
When it comes to content length, less is more. Maintain succinctness while making your message. You want to write enough to persuade your target consumer to act and pique their interest. But you will lose anyone’s attention after a certain point. You have approximately 8 seconds to captivate someone’s attention.
Include headlines
Readers enjoy skimming content on internet pages. Make sure your website material incorporates headlines to help people skim the page. After that, Including an H1 element (headlines) on every web page boosts on-page search engine optimization.
Make use of bullet points
Whenever feasible, bullet out ideas and advice so that readers may easily assimilate information. Bulleted lists are also simpler to read and remember.
Maintain consistency
Many companies make the costly error of being inconsistent in their tone and messaging. Having a consistent voice helps people remember you, develops trust, and improves your entire branding and marketing.
Include calls to action
The majority of website content is designed to compel visitors to take action. Above all, It is critical to have calls-to-action (CTA) on all of your site pages. What does this imply? Get them to do something somewhere on each page, ideally at the end or on the side. CTA examples include:
- Including a contact page link
- Giving out free knowledge in the form of a whitepaper or guide
- Getting people to sign up for your e-newsletter
- Invite them to engage with you on social media. Remember to inform them WHY you’re doing it. There’s nothing exciting about a company that just says. “Follow us on Facebook,” without explaining why. Tell them what’s in it for them.
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