You’re on the right track if you’re using Instagram to promote your business. It is one of the top two social media apps in the US. The next stage in transforming your Instagram presence into obvious results is straightforward: begin boosting your Instagram engagement.
Instagram engagement encompasses all of the various methods in which users can connect with your material, such as likes, comments, shares, and saves. When interaction is high, your audience may feel a strong enough connection to your brand to make a purchase.
Increased engagement can even assist your content in being prioritized by the Instagram algorithm. This means you’ll continue to reach more and more of the ideal people who are interested in your company.
A huge number of followers does not ensure a high level of engagement. To activate your following, you should focus on creating an engaged community of brand loyalists.
What is a good Instagram engagement rate?
Your Instagram engagement rate is calculated by dividing the number of likes and comments you receive for every post by the number of followers you have and multiplying the result by 100. A result of one to three is considered satisfactory, while anything above three is considered a high engagement rate.
Try out the nine simple techniques we’ve outlined below to enhance your Instagram engagement.
How to Increase Instagram Engagement
Have you ever tried to figure out your current Instagram engagement level? Go to your Instagram profile and press the Insights action button to see this information. The metrics you’re looking for will be in the “Overview” column, along with more specific breakdowns based on your query. This information, however, will be available only when you have upgraded to a Business or Creator account. These Instagram post, Story, Reel, Live, and feed engagement metrics are critical for understanding where you’re at before putting additional work into your account.
Produce useful content
Saves and shares are two of the most lucrative forms of Instagram interaction you can acquire. Offer value on your Instagram account to attract these one-of-a-kind interactions. Create material that consumers will want to return to and share with their friends—but don’t make it boring. Regardless of the context. Instagram marketing always needs a fantastic graphic.
Providing eye-catching infographics is a simple method to provide useful recommendations or interesting data. Make a visual explanation of a step-by-step procedure or create eye-catching charts and graphs. Then, use your Instagram caption to add context or emphasize key facts.
The Instagram page of Passion Planner is full with instances of this type of informative and interesting material.
Create an Instagram carousel post if you want to keep your caption short but have a lot of information that has to be highlighted all at once. You will be able to divide your content into various visuals while avoiding messy text. Carousel posts are the most engaging sort of Instagram post, so it’s a win-win situation for your profile numbers.
Understand your aesthetic
On Instagram, visuals are crucial; they make the initial impression. However, if you fail to pay attention to your branding, the first time a person interacts with your brand may be their last.
Instagram users prefer visually appealing material in their feeds. They need to know that you can regularly offer high-quality visual material if they’re going to follow you and assist raise your Instagram engagement rate.
The good news is that you already have a type of portfolio built into your profile. Your Instagram grid. Users should see on-brand visuals, photographs with complementing filters, and other aspects that weave together your brand’s vision as they scroll across your grid. You could also publish photographs with similar color schemes close to one another, or generate quotation graphics every other post, as SLP Now frequently does.
Accept video content
Don’t be scared to try out different content types. Instagram is promoting video more than ever before by featuring user-created Reels—short TikTok-style videos—on its own tab.
You may utilize your Instagram business account to go live, post to IGTV, and submit short-form animations to your feed and Stories in addition to producing Reels. You have the extra benefit of attracting eyeballs and communicating with emotion with animated visuals. All while avoiding the fact that most Instagram scrollers are watching videos without music.
The video has a permanent presence in our Instagram feeds. And on the web — and data reveal that 91% of active Instagram users consume video content on a weekly basis. Making video a component of your Instagram strategy can increase interaction with viewers who are already interested in that type of material.
To master videos on Instagram, you don’t need to know how to edit professional movies. Small company owners, like top Instagram influencers, may stand out by getting behind the camera and just conversing with their fans.
Interact with Instagram users
Nobody enjoys the sensation of being left on reading. Simply touching the love icon when your followers reach out isn’t any better than ignoring them. Imagine trying to start a discussion with someone and they simply smiled and walked away – hardly the ideal technique to make someone feel heard.
When an Instagram follower connects with your brand, you should respond immediately. Show your followers that you’re paying attention by meaningfully replying to their comments, direct messages, and material in which they tag you. A good brand reaction may motivate followers to interact again in the future, while also laying the groundwork for strong reciprocal connections.
Want to take your engagement to the next level? Increase your engaged community by reaching out to like-minded users! Take the initiative and make the first move. Comment on posts from accounts that have a similar target demographic in order to get exposure among their followers. You may also use relevant hashtags to identify and comment on posts from possible clients right in your feed.
Make use of hashtags and location tags
Add hashtags and location tags to your Instagram posts to make them more searchable. If a person follows one of your hashtags, your post may appear straight in their feed as well. These two sorts of tags may quickly increase Instagram engagement by exposing your photos to individuals who already have similar interests.
So, how do you know which hashtags to use on Instagram? The greatest hashtags are those that are relevant and not overcrowded with postings. Broad hashtags like #interiordesign will not be as effective as specialty hashtags like #midcenturyhome. More particular hashtags also allow you to target your audience more precisely, increasing your relevance in their feeds.
It is possible to do hashtag research using your Instagram search bar. Start putting in phrases to see what comes up, then use the ones with 5,000-500,000 connected posts – the ideal range for generating a fair level of attention without getting lost in the crowd.
When selecting location tags, you may use a similar strategy. Tagging your state is clearly too wide, but tagging a place that isn’t a significant tourist site may be too precise – unless you’re labeling your own business to direct possible purchasers to your location. City or community tags are often the most effective for increasing interaction and obtaining new followers in your region.
Use Instagram Stories and Reels to express yourself
One of the most noticeable changes in social media marketing platforms over the last five years has been the advent of different ways to submit material — and Instagram has been at the forefront of this development. Instagram posts will always be there, so taking advantage of the Stories, Reels, and Live capabilities will enable fresh and varied methods to attract audience attention. Your audience’s preferred method of consuming material will definitely differ, and a multiformat strategy increases the likelihood of interaction. Always consider which messaging will perform best in certain formats, and keep an eye on your statistics to stay on track.
Using all of Instagram’s content possibilities allows you to publish more frequently without being a nuisance. It allows you to test alternative posting times and days to determine which post type produces the greatest results. Don’t be hesitant to supplement your content offering with user-generated material by re-posting Stories and posts from other app followers, customers, and partners.
Create constant high-quality material
It’s far simpler to lose an audience than it is to attract one, especially on networks that focus on participation rather than loyalty. Instagram material must be visually appealing, but it must also be relevant, aspirational, and charming. This is your opportunity to demonstrate the human aspect of your brand. The “people test” is the greatest approach to maintaining your material Instagram-friendly. This entails asking other people if they would connect to, appreciate, or engage with your posts. If your material fails the people test, you’re on the wrong platform.
Post during the most engaging time of the day
It should go without saying, but we’ll say it anyway: post on Instagram at the best moments! This implies posting your content when the bulk of your target audience is online and ready to interact with it. The ideal times to post on Instagram are generally 2 p.m. – 3 p.m. on Thursdays, 11 a.m. on Wednesdays, and 10 a.m. on Fridays. Tuesday is the greatest day to post on Instagram overall. While we advise you to use these posting hours as a reference, it’s also vital to evaluate your personal social media audience and experiment with different publishing times to find out what works best for you.
Don’t overlook the fundamentals
More followers may lead to more regular interaction over time, so make an effort to make your account appear credible rather than relying just on your content. Fortunately, there are a few simple ways to accomplish this.
Because Instagram profile photographs are always cropped in a circle shape, pick and format your image carefully. Instagram bios are limited to 150 characters, and there is no need to utilize keywords or optimize your bio for SEO/SEM because they are not searchable. However, your profile photo and bio should both be consistent with the values, graphics, and tone of your brand. If you want to put a link in your bio, make sure it connects somewhere useful.
Because Instagram profile photographs are always cropped in a circle shape, pick and format your image carefully. Instagram bios are limited to 150 characters, and there is no need to utilise keywords or optimise your bio for SEO/SEM because they are not searchable. However, your profile photo and bio should both be consistent with the values, graphics, and tone of your brand. If you want to put a link in your bio, make it one that will directly interest your readers.
You’re ready to put your talents to the test now that we’ve covered how to enhance your Instagram engagement. Just remember to prepare ahead of time, check your Instagram statistics on a regular basis, and don’t be afraid to experiment.
