Knowing which SEO KPIs – or key performance indicators – to track is critical to the success of your organic approach and can assist guide future content generation. Organic searches now account for 53.3% of all web traffic. Not only does this mean that SEO is more important than ever before, but it also means that tracking your SEO metrics and KPIs is even more important now.
What is SEO KPIs? Keep track of these SEO KPIs – BrightEdge
SEO KPIs are used to analyze whether existing techniques are effective and to track your channel’s success versus your objectives. Tracking the right metrics and understanding which ones are vital will assist you in driving organic traffic to your website. With so many metrics to choose from, which KPIs are the most important for SEO?
Some SEO KPIs that will add value to your website are as follows:
Keyword ranking Knowing how many keywords you rank for, what those keywords are, and where they rank will help you determine which keywords to optimize in order to construct a strategy.
rate of organic conversion Understanding what material resonates with your audience and how they explore your site is essential for online success. Utilize your analytics tool to discover pages that require optimization for increased conversions. Utilize analytic integrations with BrightEdge if you use Google Analytics and/or Adobe Analytics to uncover the engagement metrics that matter.
Voice participation
Tracking the share of voice will assist you to determine how you compare to the competition in the SERPs.
Organic traffic
click-through rate Monitoring your CTR will assist you in determining the success of your material. A high CTR, however, does not automatically imply success. Take notice of not only CTR but also sales or conversions after CTR. If your conversion rate is low, you may be targeting the wrong audience with your content.
The number of Google-indexed pages
Google must index your pages in order for them to appear in the SERPs. The more pages Google has indexed, the more likely it is that your site will rank for relevant keywords. Google Search Console allows you to see if your pages have been indexed.
Backlink profile Building link authority will position your site as a thought leader and trustworthy to both Google and users. Receiving external backlinks from credible sites will increase referred traffic to your site.
Monitoring your KPIs in BrightEdge
Use Keyword Reporting to find out how many keywords your website ranks for in the SERPs. With Keyword Reporting, you can see how you stack up against your competitors in terms of valuable keywords. Rich data sets can also be extracted, including search volume for individual keywords, SERP rankings, universal results, and more.
Create reports and dashboards in StoryBuilder to keep track of and report on SEO data and KPIs to executives and managers.
Backlink reporting from BrightEdge is perfectly linked with Majestic’s “Fresh Index” backlink database. Use this function to create a strategy and uncover rival links you don’t have.
Use Data Cube to learn which URLs on your site are doing well for high-ranking keywords. Track the success of your keywords and gain a better understanding of how they perform over time.
