How SEO Optimize your Website

SEO Optimize your Website

1. Publish Authoritative, Relevant Content

The number one driver of your search engine results is quality, authoritative content, and there is no alternative for outstanding content—this is especially true when undertaking SEO Optimize. Quality content tailored to your target audience enhances site traffic, which boosts your site’s authority and relevancy. Improve your web writing talents and position yourself as an authority on the subject you’re writing about.

Keywords

For each authoritative content page on your website, identify and target a single keyword phrase. Consider how your reader might look for that exact page using search terms such as:

  • engineering management master’s degree online
  • What exactly is biomedical engineering?
  • Education resources under Title IX
  • northern lights photography
  • What is the procedure for applying for scholarships?
  • When is the FAFSA application deadline?
  • What exactly is the distinction between engineering and engineering technology?

Several Keyword Phrases for SEO Optimize

It is quite difficult for a website to gain search engine ranks for several keyword phrases, unless the keywords are extremely similar. A single page may rank for “biomedical engineering jobs” as well as “biomedical engineering careers.” A single page ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” is doubtful.

If you want to rank for numerous keyword phrases using your website, you must create a distinct pages for each search phrase.

Inserting Keywords

Once you’ve decided on a keyword phrase for a certain page, examine the following:

  • Can I utilize a portion or the entirety of the keyword phrase in the page URL (by employing keywords in folders)?
  • Can I include a portion or the entire keyword phrase in the page title?
  • Can I use a portion or the entire keyword phrase in page headings and subheadings?

Yes answers to these questions can help your search engine ranking. However, be natural and user-friendly. For example, you don’t want the term “engineering” to appear three or more times in the URL, nor do you want the phrase Northern Lights to appear in the page title and every header. Readability and usability continue to triumph over search engine optimization.

Content SEO Optimize

Aside from the page URL, title, and headers, content has the largest influence on search engine rankings. Repeat your keyword phrase numerous times across the page, once or twice in the opening and closing paragraphs, and two to four times more throughout the rest of the text. Be commanding. Link to relevant sources and additional information strategically, both within your organization’s main website and to other useful websites.

Don’t forget to highlight these keyword phrases with bold, italics, heading tags (especially an H1), and other emphasis tags—but don’t go overboard. Your language and writing style should still read organically. Never sacrifice decent content for the sake of SEO. The greatest pages are written with the user in mind, not with the search engine in mind.

2. Keep Your Content Up to Date

You’ve probably seen that we care a lot about content. Search engines do as well. Regularly updated material is regarded as one of the finest markers of a site’s relevance, so keep it up to date. Audit your content on a regular basis (say, every semester) and make modifications as needed.

Blogging

Writing more keyword-rich content for your departmental news blog can also help your search engine rankings. Blog posts can even be brief updates on the specific topics you’re interested in. When it helps the reader get a better picture or more information about a topic, interlink your related CMS webpages and blog posts.

Information about metadata

When constructing your website, leave a gap between the tags to put metadata, or information about the page’s contents. If you have a CMS site that was created by the UMC web team, this data will be pre-populated for you. However, as your site evolves, it is critical that you evaluate and update the metadata.

Metadata for the Title for SEO Optimize

The page titles displayed at the top of a browser window and as the headline inside search engine results are controlled by title metadata. It is the most crucial piece of metadata on your page.

The web team has developed an automated system for creating the meta title for each webpage based on your page title for those who have a CMS website. This emphasizes the significance of using well-thought-out page titles that are rich in keyword phrases.

Description Metadata

The textual description that a browser may utilize in your page search return is referred to as metadata. Consider it your website’s window display—a succinct and appealing description of what’s inside, with the goal of enticing visitors to enter. A good meta description will usually consist of two complete sentences. Although search engines may not always use your meta description, it is important to provide them with the option.

Metadata on Keywords

Keyword information is almost never used to determine search engine rankings. However, since you should already be familiar with your keyword phrases, it doesn’t hurt to include them in your keyword metadata. You should offer a variety of phrases. As a general rule, keep it to 3-7 phrases, with each phrase containing 1-4 words. “Computer science degree” is a great example.

Have a linkable website

A content-rich, authoritative, unbiased webpage that helps visitors learn more about what they are interested in is more likely to attract links from other websites, improving your search engine optimization.

Add relevant links within the text to boost your authority and trustworthiness. Instead of using “click here” links, try writing out the destination’s name. “Click here” has no search engine value beyond the associated URL, however “Michigan Tech Enterprise Program” is keyword-rich and will increase both your search engine rankings and the ranking of the page to which you are linking. Always utilize descriptive links by linking keywords—not only does this enhance search engine optimization, but it also offers value to your readers, particularly those with impairments or who use screen readers.

Make use of alt tags SEO Optimize

Always use alt tags, or alternative text descriptions, to explain your image and video files. They make it possible for search engines to find your page, which is critical for folks who use text-only browsers or screen readers.

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