Five Ways to Boost Your Website’s Ranking (SEO)

Five Ways to Boost Your Website's Ranking

Follow these tips to boost your search engine optimization (SEO) and see your website surge to the top of search engine rankings.

Publish Relevant, Authoritative Content

The number one driver of your search engine results is quality, authoritative content, and there is no alternative for outstanding content—especially when it comes to SEO marketing. Quality content tailored to your target audience enhances site traffic, which boosts your site’s authority and relevancy. Improve your web writing talents and position yourself as an authority on the subject you’re writing about.

Keywords

For each authoritative content page on your website, identify and target a single keyword phrase. Consider how your reader may look for that exact page using search phrases such as:

engineering management master’s degree online

  • What exactly is biomedical engineering?
  • Education resources under Title IX
  • northern lights photography
  • What is the procedure for applying for scholarships?
  • When is the FAFSA application deadline?
  • What exactly is the distinction between engineering and engineering technology?

Several Keyword Phrases for ranking higher

It is quite difficult for a website to gain search engine ranks for several keyword phrases, unless the keywords are extremely similar. A single page might rank for both “biomedical engineering jobs” and “biomedical engineering careers”. A single page ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” is doubtful.

If you want to rank for numerous keyword phrases using your website, you must create a distinct pages for each search phrase.

Inserting Keywords

Once you’ve decided on a keyword phrase for a certain page, examine the following:

Can I utilise a portion or the entirety of the keyword phrase in the page URL (by employing keywords in folders)?

Can I include a portion or the entire keyword phrase in the page title?

Can I use a portion or the entire keyword phrase in page headers and subheadings?

Yes answers to these questions can help your search engine ranking. However, be natural and user-friendly. For example, you don’t want the term “engineering” to appear three or more times in the URL, nor do you want the phrase Northern Lights to appear in the page title and every header. Readability and usability continue to triumph over search engine optimization.

Content

Aside from the page URL, title, and headers, content has the largest influence on search engine results. Repeat your keyword phrase numerous times across the page, once or twice in the opening and closing paragraphs, and two to four times more throughout the rest of the text. Be commanding. Link to important sources and supplementary information strategically, both inside your organization’s main website and to other beneficial websites.

Don’t forget to emphasise these keyword phrases using bold, italics, header tags (particularly an H1), and other emphasis tags—but don’t go overboard. Your language and writing style should still read organically. Never compromise decent content for the sake of SEO. The greatest pages are created with the user in mind, not with the search engine in mind. To help you uncover fresh content possibilities, learn more about SEO marketing.

Keep Your Content Up to Date for ranking higher

You’ve undoubtedly seen that we care a lot about content. Search engines do as well. Regularly updated material is regarded as one of the finest markers of a site’s relevance, so keep it up to date. Audit your material on a regular basis (say, every semester) and make modifications as appropriate.

Blogging

Writing more keyword-rich material for your departmental news blog can also help your search engine rankings. Blog entries can simply be brief updates on the specific topics you’re interested in. When it helps the reader get a better image or more information about a topic, interlink your related CMS webpages and blog entries.

Data on Metadata

When constructing your website, leave a gap between the tags to put metadata, or information about the page’s contents. If you have a CMS site that was created by the UMC web team, this data will be pre-populated for you. However, as your site evolves, it is critical that you evaluate and update the information.

Metadata for the Title

The page titles shown at the top of a browser window and as the headline inside search engine results are controlled by title metadata. It is the most crucial piece of info on your page.

The web team has created an automatic technique for constructing the meta title for each webpage based on your page title for individuals who have a CMS website. This emphasises the need of adopting well-thought-out page names that are rich in keyword terms.

Description Metadata

The textual description that a browser may utilise in your page search return is referred to as metadata. Consider it your website’s window display—a succinct and appealing summary of what’s inside, with the objective of enticing visitors to enter. A decent meta description will usually consist of two whole phrases. Although search engines may not always use your meta description, it is crucial to provide them with the choice.

Metadata on Keywords

Keyword information is almost never utilised to determine search engine rankings. However, since you should already be familiar with your keyword phrases, it doesn’t harm to include them in your keyword information. You should offer a range of phrases. As a general guideline, confine it to 3-7 phrases, with each phrase including 1-4 words. “Computer science degree” is a wonderful example.

Have a linkable website

A content-rich, authoritative, unbiased homepage that helps visitors learn more about what they are interested in is more likely to get connections from other websites, improving your search engine optimization.

Add relevant links within the content to boost your authority and trustworthiness. Instead of using “click here” links, consider writing out the destination’s name. “Click here” has no search engine value beyond the associated URL, however “Michigan Tech Enterprise Program” is keyword-rich and will increase both your search engine rankings and the ranking of the page to which you are connecting. Always utilise descriptive links by connecting keywords—not only does this enhance search engine optimization, but it also offers value to your readers, particularly those with impairments or who use screen readers.

Make use of alt tags

Always use alt tags, or alternative text descriptions, to explain your picture and video files. They make it possible for search engines to find your page, which is critical for folks who use text-only browsers or screen readers.

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